Business Intelligence is the ability to understand, learn and solve business problems. It’s not a tool, it’s a strategy that relies on technology.
It consists of converting data into useful information, of using data to determine the performance of an organization. The link between The Business Intelligence and technology is fundamental, because it is the area where the data are translated into useful information for the organization. It is a bridge that transforms, cleanses and integrates data.

Obtaining consistent and concise information not only about the own company but also on the performance of the company in the market, the goals are being achieved, the space is being gained or lost, the areas on which there is need or excess of investment, how to react to certain reaction of the market and many other factors has always been much more difficult for managers and executives who had no information adjusted to reality.

Business Intelligence solutions have provided the basis for managers to understand better the different variables related to the areas of action of their companies. Thus, not only can analyze the current situation of the company but also how the enterprise and the market behaved in the past, behave now and will behave in the future, being able to measure and achieve a higher level of accuracy in the decisions to be made in the future.